All campaign calls were supported by a call guide, developed by us and approved by AFJ Solutions. This evolved over time as we continued to improve the project, working closely with AFJ Solutions to refine the processes and create opportunities. Additionally, to provide an integrated support service, we managed all requests for information, sending emails from AFJ Solutions own domain. AFJ Solutions received regular reporting from us, both written and verbal, so that they could monitor their return on investment.

AFJ Solutions are now gaining inroads in a much faster way than previously. We have, to date, secured 9 appointments and AFJ Solutions have secured three multiple sales with large national organisation’s so far. We also have a strong pipeline within AFJ Solutions target sector. The ROI for AFJ Solutions is considerable, and as we came to finalising their pilot project, we entered into a rolling series of campaigns which continue to run alongside their in-house marketing activities.

Alpha Rewards is a platform designed to enrich the employee experience giving employees everything they need to stay motivated and inspired – creating a happier, more productive company culture. Losing true talent hurts, and recruitment is both a time consuming and costly process. The Alpha Rewards Platform allows managers and employees to recognise and reward each other on a regular basis ensuring everyone feels valued and appreciated.

With the aim of increasing new business opportunities, Alpha Rewards chose Freelance Consultants because of our strong track record in the Rewards and Incentives sector. Working closely with the Alpha Rewards team, we set up a campaign to target businesses within the London and surrounding areas, identifying the key decision makers in the HR and Employee Engagement job role. This approach ensured a much wider awareness of the brand and gave those who may want to view demos of the portal the option to have a face to face meeting with one of Alpha Rewards representatives.

With an in-house database provided at the start of the campaign, the first element of the introduction calls involved detailed research identifying the sites and establishing the correct decision makers within each location. As most of these organisations had multiple sites and many decision makers it was a complex process of linking people, job roles and their responsibilities. This information was sent to Alpha Rewards at the end of each call day along with all opportunities generated.

Basilco approached us as they wanted ideas on how to increase their market awareness and sales from new corporate customers. The first element of the campaign was gathering market intelligence, identifying relevant businesses, obtaining the details on their key staff and company size. Alongside the market intelligence gathering, we targeted the most relevant member of staff via telemarketing and email marketing activities, introducing Basilcio’s business.

Without relying on pushy sales tactics or aggressive calls, Freelance Consultants agent created opportunities with owners and managers based on conversations about the business’s offering and how Basilico may be able to help them with their corporate catering needs. We discussed their needs and requirements in detail and generated opportunities only when it was appropriate.

Following an integrated approach, involving email marketing as well as telemarketing we initially maintained a pipeline of opportunities, making over 70 dial attempts and reaching an average of 11 decision makers per day. This activity resulted in an average of 3 Hot Leads and 5 qualified opportunities per telemarketing day. During the 3 month pilot campaign our agent was able to enhance the quality of Basilco’s customer support operations, and delivered valuable client feedback to Basilico from follow up calls.

HomeFix are aMilton Keynes based company providing industry leading home improvement products fitted to BBA standards. Specialising in fascias, soffits, guttering and cladding. HomeFix have over 10 years’ experience in the property services industry and work with a close-knit team of expert fitters they know and trust. All of their tradesmen have been hand selected not just for their wide range of skills and expertise but also because they are friendly, personable and helpful, meaning you’ll be in safe hands throughout.

Our remit was to secure qualified meetings with key decision makers at an agreed profile of businesses in the Hertfodshire, Bedfordshire, Buckinghamshire and Northamptonshire areas. Prior to commencing the campaign, we met with HomeFix to enable us to gather enough relevant information about the company to be able to effectively sell the offering and to generate sufficient interest to secure an appointment. Following this initial meeting Freelance Consultants developed a strong call structure using this information which not only covered the many benefits of using HomeFix but also ensured we had effective means of handling typical objections that would arise during each call.

Freelance Consultants used email campaigns as an additional channel to support HomeFix’s outbound calling, having written a variety of effective templates to further generate interest in their proposition. All numbers to be called when working on the campaign were checked against the TPS/CTPS registers to ensure compliance with the corporate telephone preference service.

To date, the initial trial campaign has resulted in 9 secured leads, 5 prospects who have expressed an interest in meeting at a future date and 4 companies listing HomeFix on their PSL lists for future business. Freelance Consultants also generated a substantial amount of relevant contacts and valuable information which HomeFix can use to add value to their future sales pipeline.

UHY Birmingham required the support of a professional Lead Generation specialist business to make calls and contact prospects via email campaigns to book appointments. UHY Birmingham were interested in engaging with companies in the West Midlands and surrounding areas specifically looking at companies with an annual turnover of £1 million or more, and in situations where their current provider was failing in some way to meet the demands of the business.

The relocation market is a competitive one and it was therefore important to be able to reach out to prospects quickly to highlight Xpress Relocation’s unique selling points and services. One important message that Xpress Relocation wanted us to highlight to their potential clients was that by utilising their services, it removed the risk factor which was what we focused on as a key factor in each campaign.

An initial short event follow-up campaign resulted in new clients for Xpress Relocation and the beginnings of the development of a high-quality sales pipeline which continues to be utilised and nurtured by our team. The next campaign involved us calling decision makers to explain Xpress Relocation’s recycling and disposal services and book meetings for their sales team to attend. We assigned a team who were picked to complement the demographics of the customers that we would be pitching to which meant that tour approach was extremely sophisticated.

Historically Frontline Construction had picked up a lot of business by referrals and cross selling to their existing clients, rather than the “proactive” approach. We worked in close partnership with Frontline Construction to develop the campaign structure. Upon campaign commencement we were successful in following up contacts in a timely fashion, further discussing the offering, and arranging appointments with Frontlines Construction’s sales team.

Solaris Support Services are a leading provider of Rail Division and EHV Division recruitment services throughout the UK. Since 2000, Solaris Support Services have worked closely with several Framework Partners on a wide range of Extra High Voltage (EHV) Rail Projects.

Solaris Support Services Rail Division supply most grades of sentinel competencies such as Engineering Supervisors, COSS’s, Lookout’s and PTS trained civil and cable operatives. A major part of their work is driven by the capacity to support ETE activities which they achieve by assisting in the processes of switch outs with their HVCP teams who hold various levels of permits.

Solaris Support Services EHV Division work with some of the most prestigious clients in the EHV sector to deliver first class cable installations and associated civils activities. They have a strong labour force that is trained and certified to operate within this critical sector. They employ National Grid approved Competent Persons and National Grid Persons, (Confined Space, HSG47, NRSWA)

We were contacted by Solaris Support Services having been found via a Goggle web search. Solaris Support Services are an SME business, with technical expertise who needed assistance with their marketing to help them build their client base and expand their business. When choosing a telemarketing partner as a lead generation strategy, it was important to Solaris Support Services that the company representing them was professional and enhanced their reputation.

We held an initial consultation to understand Solaris Support Services’ current marketing activities, their current clients and their ideal target market. We helped them source a suitable database and provided strategic advice around a business development and telemarketing approach to their campaign. We advised on the importance of having an integrated marketing strategy with several activities running sequentially.

We initially delivered 4 days of business development and telemarketing activities per month over a three-month period, alongside an email campaign. We prioritised the results from the email campaign and then continued onto the remaining data. The campaign generated a strong pipeline of prospects who had an active need for Solaris Support Services, we recorded any contract renewal dates and booked call backs where appropriate. We also booked appointments for Solaris Support Services representatives to attend with businesses who did not currently have any support contracts in place. Because of their fantastic ROI, Solaris Support Services continue their working relationship with us and consider us to be a valuable part of their overall marketing strategy.

Xpress Coffee are a family run business specialising in the ‘Customer Retail Experience’, assisting companies who see the value of providing their clients, guests and staff with fresh complimentary hot beverages. Xpress coffee work with global brands such as Honda, Virgin, BMW, Warner Brothers, Rolls Royce, Aston Martin and many others to develop their Fresh Coffee Experience. The growth of the company has mainly been down to its reinvestment in back-up and support as well as developing probably the most inclusive independent coffee machine showroom in the UK

Xpress Coffee were looking for an effective telesales solution to boost their productivity. Furthermore, they were looking for an improved way of blending outbound activities with inbound activity coming from customers visiting their webpage.

With many customers visiting the company’s web page, it was important to get back to them as soon as possible. Xpress Coffee also needed a solution that could assess the quality of their in-house sales team more effectively. They wanted a great solution that could provide an insight into the quality of their communications. Xpress Coffee wanted to learn more about the key to effective telesales and business development activities. In order to respond to these challenges and introduce effective telesales and business development processes, Xpress Coffee turned to Freelance Consultants.

We worked with Sales Operations, and Sales Management to establish a campaign on qualifying leads delivered by website enquiries. The project included establishing a comprehensive lead management process, training the team, and establishing and implementing a process to capture call results and to report these results to Sales Operations and Sales Management.

The campaign also included an initiative that improved the cooperation and communication between Sales and Operations, with the focus on improving the contribution of each department that was responsible for lead generation and management.

Our remit was to secure qualified meetings with key decision makers at an agreed profile of businesses in a specified geographical area. A short pilot campaign resulted in 12 new leads for Xpress Coffee and the beginnings of the development of a high-quality business development campaign. Xpress Coffee continue to work with us following their pilot campaign for the generation of a continuous pipeline of leads which are being followed up and nurtured by their internal sales team.